Ian Randall is an educator, artist and author at Cambridge University Press.
You can view examples of artworks or obtain further information here.


9/10 Photography

Commercial Photography

·      Students are commissioned to create an image based advertising campaign around a specific product.

·      Part of their campaign needs to include FIVE key aspects:
1.  A Slogan/ message
2.  Creative photography of product (black and white or digital)
3.  Advertisement design/ page layout/ consideration of font/colour themes
4.  Relationship between the message of the campaign and the images used
5.  What is the emphasis of their campaign; movement, simplicity, complexity, humour, glamour, nature based

·      The campaign needs to be applied to FOUR advertising mediums including:
1.    Postcards (avant card)
2.    Billboard
3.    A4 Magazine page
4.    Side of bus
Avant card

Major Billboard

Full A4 magazine page
Sydney Bus

Proformas for each is available in 'student documents' on the network

·      Students are to also write a half page report which discusses the use of the five key aspects in their advertising campaign



  • 12 Portraits - placed into Mrs Blowes Submit Assignment folder - Printed out and placed into Portfolio.
  • 12 Pages of research examples - Microsoft Word - Printed out and placed into Portfolio
  • PowerPoint Presentation - Placed into Mrs Blowes Submit Assignment folder
  • Research Task - A3 Poster - see class handout.

Capture Task

Create 12 digital portraits which relate to the following:
- Cindy Sherman
- Vermeer
- Hollywood
- Reflection / Mirror
- Human emotion
- Movement
- Composition, ‘rule of thirds’
- Tilt (at least 45o)
- Framing, door or archway
- Direct Flash – WeeGee
- Flash bounced from ceiling or side wall
- Natural lighting, using reflector board

Make a PowerPoint Presentation of your portraits.

Short Film: Every Moment Tells a Story

Assessment 20% - Yearly Examination - see notification form
Sound Effects - Sound Jay
Download Youtube - KeepVid

Artist Study: Tracey Moffatt

Tracey Moffatt speaks about being a Feminist Artist

Students use the agencies of the Conceptual Framework and the idea of the discontinuous or fragmented narrative when examining the work of Tracey Moffatt.
In Moffat’s work the students can see how a sense of mystery is created and sustained in a deliberate and knowledgeable way.
Click to Enlarge
The life history of Tracey Moffat is examined and the following series of films are investigated:

It's Up to You (1989)
A Change of Face (1988)

Get into Short Film Making!
Sydney Tropfest Short Film Festival - have a look at some of these!

Exercise No.1 - Recreate the following scene for yourself

Click to Enlarge

1. Pre-Production: Introduction to a Story Board
i. Students are to come up with an original narrative for their short film. 
Each narrative should allow for open-ended readings and the audience should be able to engage with and consider the narrative for themselves.
ii. Develop an illustrated/documented storyboard and script in Visual Diaries. 
iii. Determining; groups, equipment, roles, location, wardrobe and props

Here is a useful link for how to structure a short film.
Stanford University resource page on pre-production 

Scene Study No.1 - Suspicion (1941) Hitchcock - click here
1. Draw quick sketches of each shot
2. Outline of the key features of each shot
3. How is the tension or 'suspicion' created by each shot?

2. Production: Shooting a short film to form a Narrative
Include a range of Camera Shots:
Allow for creative and dynamic changes to storyboard and script during filming.
A location excursion may be required depending upon film needs. Students are expected to conduct some filming in their own time. 

3. Post Production: Digital Manipulation- Various film making software programs will be utilised to enhance edit, manipulate and transform shots to establish a narrative or sequence. 

Each film will contain the following features: Text, speech, sound, music, visual filters and downloaded footage.
  • Length – 5 minutes MAX
  • No still images 
  • No entire and/or unaltered music tracks.
  • Text must only be used in Title and Credits.

5. Premier Night
Celebrate the work of the students through exhibiting their films in the Light House Theatre


A great in-depth series on "how to make a short film" - click here
Script writing and filming - click here

Max Dupain - Personal webpage

Documentary on Sunbather
Max Dupain - The Sunbaker 1937

Anne Zahalka - The Sunbather 1982

Anne Zahalka - Personal webpage
Bondi Exhibition

The postmodern frame — ideas which challenge mainstream values of histories and ideas. From this view, art may be thought to be about and represent ‘texts’ that reconfigure and question previous texts and current narratives. These are woven together through such things as irony, parody, quotation. From this view, meaning is attained through critique that exposes the patterns of authority and the assumptions of mainstream values in the visual arts to reveal inconsistencies, uncertainties and ironies.
  1. How has the contemporary context of the artwork change its meaning?
  2. What text, artwork, theory or idea has the artist appropriated or referenced in the work?
  3. Expose the disjunctions between texts in the artwork.
  4. What does an analysis of other types of texts reveal about the motivations controlling the interpretation of the text that constitutes the meaning of the work?

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